Daniela Oliver de Portillo is a seasoned bilingual and bi-cultural marketing, communications, and public relations professional with over ten years of experience, primarily in the cultural non-profit sector.
Originally from Mexico City, She adds a global, urban, and multicultural perspective to her work. In her previous position she was able to secure invaluable press mentions in popular Latin American media outlets such as Quien, GQ Mexico, Marie Claire Mexico, and more. Recently a visit to the McNay by Spanish and Latin American superstar Miguel Bosé resulted in thousands of hits on social media.
Daniela goes beyond converting your text from English to Spanish by ensuring the meaning and core messaging is effectively translated and the heart of your campaign does not get lost in translation.
She understands that in today's digital world marketing and communications are a full circle endeavor. The stories your brand tells are created from within and shared through a variety of means including traditional outlets, social media platforms and influencers, and using a variety of digital tools. All in real time and maximizing a story's potential.
As Head of Communications and Marketing at the McNay Art Museum she managed digital communications; edited the museum's magazine; launched a new website, handled press relations and increased media coverage at a national and international level. She implemented social media and e-Mail marketing for the museum consistently growing the audience for over a decade. Her department launched McNay Second Thursday's which attracted young families and millennials to the Museum.